{"id":9079,"date":"2022-08-11T11:00:14","date_gmt":"2022-08-11T09:00:14","guid":{"rendered":"https:\/\/old.parcfilm.ro\/shooting-winston-360-with-lari-giorgescu\/"},"modified":"2022-08-12T16:37:24","modified_gmt":"2022-08-12T14:37:24","slug":"shooting-winston-360-with-lari-giorgescu","status":"publish","type":"post","link":"https:\/\/old.parcfilm.ro\/en\/filmari-winston-360-cu-lari-giorgescu\/","title":{"rendered":"Shooting Winston 360 with Lari Giorgescu"},"content":{"rendered":"<p>I like writing, especially about the new things that we are doing at Parcfilm: new filming ideas, new video equipment, or an unusual approach to a project, as was the case here.<br \/>\nThis is not a new project, it is actually two years old, but its applicability is still valid today.<\/p>\n<p>We were just getting acquainted with Publicis for a series of shoots for Winston, when a new low budget request came in: what solutions can we come up with in order to go around the country with Lari Giorgescu and shoot a considerable amount of films with a touch of interactivity (the user chooses the route that the character takes)?<\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-9079 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/old.parcfilm.ro\/en\/filmari-winston-360-cu-lari-giorgescu\/attachment\/000005-2\/'><img decoding=\"async\" width=\"1716\" height=\"2560\" src=\"https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000005-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000005-scaled.jpg 1716w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000005-201x300.jpg 201w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000005-686x1024.jpg 686w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000005-768x1146.jpg 768w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000005-1030x1536.jpg 1030w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000005-1373x2048.jpg 1373w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000005-47x70.jpg 47w\" sizes=\"(max-width: 1716px) 100vw, 1716px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>A lot of content to make with a small team. Ok, it&#8217;s not the first time. But how do we make the team even smaller?<br \/>\nAnd then, the idea hit us: we remove the operator, we get Lari to film himself using a 360 camera.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-9079 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/old.parcfilm.ro\/en\/filmari-winston-360-cu-lari-giorgescu\/attachment\/000067-2\/'><img decoding=\"async\" width=\"2560\" height=\"1738\" src=\"https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000067-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000067-scaled.jpg 2560w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000067-300x204.jpg 300w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000067-1024x695.jpg 1024w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000067-768x522.jpg 768w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000067-1536x1043.jpg 1536w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000067-2048x1391.jpg 2048w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000067-70x48.jpg 70w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/old.parcfilm.ro\/en\/filmari-winston-360-cu-lari-giorgescu\/attachment\/000063-2\/'><img decoding=\"async\" width=\"2560\" height=\"1716\" src=\"https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000063-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000063-scaled.jpg 2560w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000063-300x201.jpg 300w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000063-1024x686.jpg 1024w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000063-768x515.jpg 768w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000063-1536x1030.jpg 1536w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000063-2048x1373.jpg 2048w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000063-70x47.jpg 70w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>What&#8217;s the deal with these cameras?<\/p>\n<p>The main concept is that they can capture a total visual field, spherical, and afterwards we can choose exactly the piece of the image that we want to use.<br \/>\nFor example, the actor (that is holding the camera himself on a sort of selfie stick) talks to the camera as if he were talking with the viewer and showing him what he sees. There&#8217;s no need to turn the camera lens &#8211; we do that in postproduction.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-9079 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/old.parcfilm.ro\/en\/filmari-winston-360-cu-lari-giorgescu\/attachment\/000057-2\/'><img decoding=\"async\" width=\"2560\" height=\"1731\" src=\"https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000057-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000057-scaled.jpg 2560w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000057-300x203.jpg 300w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000057-1024x692.jpg 1024w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000057-768x519.jpg 768w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000057-1536x1039.jpg 1536w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000057-2048x1385.jpg 2048w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000057-70x47.jpg 70w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/old.parcfilm.ro\/en\/filmari-winston-360-cu-lari-giorgescu\/attachment\/000069-2\/'><img decoding=\"async\" width=\"2560\" height=\"1716\" src=\"https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000069-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000069-scaled.jpg 2560w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000069-300x201.jpg 300w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000069-1024x686.jpg 1024w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000069-768x515.jpg 768w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000069-1536x1030.jpg 1536w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000069-2048x1373.jpg 2048w, https:\/\/old.parcfilm.ro\/wp-content\/uploads\/2022\/08\/000069-70x47.jpg 70w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>That, and many other tricks that can be made using a spherical image.<\/p>\n<p>Thus, for such a project you need camera batteries, and a sound engineer that is well hidden \ud83d\ude42<\/p>\n<p>From such a road trip you return with a lot of content and with&#8230; photos on film done by Simona Dinca, at that moment working account at Publicis, that had the kindness to share them with us for this article.<\/p>\n<div style=\"padding: 75% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"WINSTON EDIT 2022.mp4\" src=\"\/\/player.vimeo.com\/video\/738981821?title=0&amp;amp;byline=0\" width=\"425\" height=\"350\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I like writing, especially about the new things that we are doing at Parcfilm: new filming ideas, new video equipment, or an unusual approach to a project, as was the case here. This is not a new project, it is actually two years old, but its applicability is still valid today. We were just getting [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1235,43],"tags":[775,1289,55,1611,776,1299,57,1613,1108,1309,59,1874,1109,1311,61,1875,1110,1317,69,1876,1328,70,1877,1330,73,1878,1241,1338,78,1252,1402,79,1255,1609,212,1265,51,1610],"class_list":["post-9079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-povesti-de-la-filmari","tag-parcfilm-2","tag-parcfilm-en","tag-camera","tag-production-en","tag-shooting-2","tag-advertising-en","tag-casa-de-productie","tag-cameralust-en","tag-brand","tag-camera-en","tag-commercial","tag-lari-giorgescu","tag-client","tag-casa-de-productie-en","tag-echipament-camera","tag-camera-360","tag-production","tag-echipament-camera-en","tag-lifeonset","tag-filmari-360","tag-lifeonset-en","tag-marketing","tag-winston","tag-marketing-en","tag-productie","tag-publicis","tag-reclama-en","tag-publicitate-en","tag-publicitate","tag-productie-en","tag-sony-en","tag-reclama","tag-shooting-en","tag-brand-en","tag-sony","tag-commercial-en","tag-advertising","tag-client-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.parcfilm.ro\/en\/wp-json\/wp\/v2\/posts\/9079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.parcfilm.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.parcfilm.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.parcfilm.ro\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/old.parcfilm.ro\/en\/wp-json\/wp\/v2\/comments?post=9079"}],"version-history":[{"count":3,"href":"https:\/\/old.parcfilm.ro\/en\/wp-json\/wp\/v2\/posts\/9079\/revisions"}],"predecessor-version":[{"id":9164,"href":"https:\/\/old.parcfilm.ro\/en\/wp-json\/wp\/v2\/posts\/9079\/revisions\/9164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.parcfilm.ro\/en\/wp-json\/wp\/v2\/media\/9066"}],"wp:attachment":[{"href":"https:\/\/old.parcfilm.ro\/en\/wp-json\/wp\/v2\/media?parent=9079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.parcfilm.ro\/en\/wp-json\/wp\/v2\/categories?post=9079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.parcfilm.ro\/en\/wp-json\/wp\/v2\/tags?post=9079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}